Soda Stereo has topped the all time lists in much of Latin America and in their native Argentina, where they set landmarks in record sales and concert attendances. The band established what would become the template for many other popular Spanish-speaking rock music groups. They helped popularize the Rock En Español, Ibero-American Rock, and Latin Rock genres to a mainstream audience. Soda Stereo were the first Latin rock group to achieve success throughout South and Central America. They were a power trio formed in 1982 by lead singer-songwriter and guitarist Gustavo Cerati, bassist and backing vocalist Héctor "Zeta" Bosio, and drummer Charly Alberti at Buenos Aires, Argentina. Soda Stereo were an Argentine rock band who are recognized as one of the most influential and important Latin American and Ibero-American bands of all time. Rock, alternative rock, experimental rock, art rock Soda Stereo, from left to right: Gustavo Cerati, Charly Alberti and Zeta Bosio.
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